Behind the Brand
I was around 7 years old when my mother first asked me to draw an outfit that she wanted to take to have made. I can remember accompanying her on tedious trips to the haberdashery on a Saturday morning, scouring the markets in the East End of London rummaging through rolls and rolls of fabric until she found the desired cloth for her next Sue Ellen Ewing inspired creation. Then a bus ride to her seamstress in Dalston. This was my introduction to the rag trade.
I began my formal training in fashion at 16 when I started college. I studied alongside masterful elder garment constructors, to this day I carry that education, always thinking about the cut, seams and finishing. I continued my training at University in Manchester. After earning a Bachelors in Fashion. I was drawn to fashion styling and began assisting music and editorial stylists before going it alone. A few years in, I became disillusioned and unhappy. The cutthroat nature of the industry was not a place I could thrive. My mother encouraged me to start my own business. With the money she gave me. I found a workspace to rent in Shoreditch, signed up for a stall in Spitalfields Market and started selling my first Ndygo Genes pieces.
Today I work around balancing the needs of a 15 month old baby and tending the growth of the business, like so many inspired women who wishes to make an impact in this transitioning world.